Tuesday, August 23, 2016

A Brand New Journey Generates a Brand New Buzz!

With the recent launch of the new identity for Aditya Birla Group, we have been featured in various publications and here's a round-up of them.



Aditya Birla Group 
Aditya Birla Group is talking about the logo on their home page. It's quite an interesting read, especially the quote from Mr. Kumar Mangalam Birla. 

MXM
Preeti Vyas, Chairwoman – VGC, was interviewed by MxM on the rebranding of Aditya Birla Group. The interview explores why the rebranding is relevant, what it means to VGC & Aditya Birla Group and more. 

Exchange4Media
This article talks about the relationship between Aditya Birla Group & VGC, and what the new logo means to both organisations. 

Impact Magazine
Preeti Vyas speaks about the thought behind the new logo, what lead to the rebranding and what it represents. 

With more to come, stay tuned to this space! 

Wednesday, July 27, 2016

VGC Design Lounge | Innovations in Technology

Our Innovation series brings you the latest in what is happening in the world today and how you could possibly leverage existing technology and trends to boost your brand.

We hope you enjoy reading this!

Monday, November 16, 2015

VGC Design Lounge | Pantaloons' Autumn/Winter Collection


For Pantaloons' festive collection 2015, we reunited the Fab Four to bring forth the celebratory spirit of Pujo and Diwali, by creating a lively festive campaign for India’s go-to family brand, to celebrate everybody’s favourite festival of the year!