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With the recent launch of the new identity for Aditya Birla Group, we have been featured in various publications and here's a round-up of them.
Aditya Birla Group
Aditya Birla Group is talking about the logo on their home page. It's quite an interesting read, especially the quote from Mr. Kumar Mangalam Birla.
Preeti Vyas, Chairwoman – VGC, was interviewed by MxM on the rebranding of Aditya Birla Group. The interview explores why the rebranding is relevant, what it means to VGC & Aditya Birla Group and more.
This article talks about the relationship between Aditya Birla Group & VGC, and what the new logo means to both organisations.
Preeti Vyas speaks about the thought behind the new logo, what lead to the rebranding and what it represents.
With more to come, stay tuned to this space!