Thursday, November 3, 2011

The rebrand and relaunch of a Heritage Brand - Hiranandani


With a vision of taking forward the values of the legacy of New Urbanism vested in the name- Hiranandani,  Surendra Hiranandani and his daughter Neha, have crafted a new Brand; HOUSE OF HIRANANDANI, which was earlier known as Hiranandani Upscale.

It was an absolute pleasure for VGC to work for this Brand of impeccable legacy and help craft a new strategy and Design a Mark along with a whole new Brand Architecture, to encompass their visionary aspirations. Neha and Surendra are both inspiring individuals and it was wonderful being part of the team that gave the Brand its new avatar. In order to create a larger-than-life imagery, VGC has rolled out a cohesive campaign across both traditional and digital communication touch points.

Says Surendra “The logo reflects our enterprising spirit that embraces the challenges of creating new and flourishing communities that will last for generations.”
Neha says "I received accolades for the quality and content of the communication and the newly crafted brand name, for which the real credit goes to team VGC”


Old Logo

















                           

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